Question 1

What kinds of challenges do clients usually bring to Meridian?

Accepted Answer

Clients often come to Meridian when growth has stalled, priorities feel misaligned, or the existing brand or strategy no longer reflects where the business is headed. We’re typically engaged at points of transition, expansion, or reassessment.

Question 2

How does Meridian’s approach differ from an agency?

Accepted Answer

Meridian works with established organizations navigating moments where clarity and direction matter most. This often includes mid-sized to enterprise companies across consumer products, services, retail, and commerce. Our work is best suited for teams facing meaningful decisions rather than tactical execution gaps.

Question 3

Does Meridian handle execution or creative work?

Accepted Answer

No. Meridian does not produce creative or manage campaigns. We focus on strategy, insight, and decision support, and often work alongside internal teams or trusted partners who handle execution. This keeps our work objective and grounded in long-term impact. However, we do partner with and refer other executional providers that can help our clients with executional needs.

Question 4

How are engagements structured?

Accepted Answer

Engagements are designed around the specific challenge at hand. Some clients engage Meridian for a defined strategy project, while others prefer ongoing advisory support. In both cases, scope, expectations, and timing are agreed to upfront to ensure clarity on all sides.

Question 5

What does the initial conversation look like?

Accepted Answer

The initial conversation is a focused discussion to understand context, goals, and constraints. It’s as much about determining fit as it is about defining the work. If Meridian isn’t the right partner, we’ll say so.

Question 6

Do you work with early-stage companies or startups?

Accepted Answer

Meridian generally works with organizations that have established teams and operating complexity. While we occasionally advise earlier-stage businesses, our work is most effective when there is enough scale and context to act on strategic recommendations.

Question 7

How do you approach pricing?

Accepted Answer

Pricing reflects the scope, complexity, and level of senior involvement required. Projects are typically priced on a fixed-fee basis, and retainers are billed monthly in advance. We prioritize transparency so clients understand what they’re committing to and why.

Question 8

Where is Meridian based, and how do you work with clients?

Accepted Answer

Meridian is based in New York and works with clients across the U.S. and internationally. Most work is done remotely, with in-person collaboration when it adds value.

Question 9

How do we know if Meridian is the right fit?

Accepted Answer

Meridian is a great fit for teams looking for clarity, perspective, and thoughtful challenge, rather than additional execution capacity. If you’re facing important decisions and want senior-level guidance to navigate them, a discovery conversation is the right place to start.

Working with Meridian

Empowering Your Business Growth

Why Choose Meridian Advisory?

Strategic Solutions, Tangible Results

Customized Marketing Strategies

Diverse Perspectives

Drive Business Growth

Client-Centric Approach

How We Work

Meridian Workflow

Introductory Call

Strategic Engagement Begins

Optional: Ongoing Advisory Retainer

Discovery

Strategy Project Closes

Who We Work With